top of page



A virtual interactive presentation is a three-dimensional presentation in a virtual environment that allows people to not only visualize, but also to explore and interact with assets. 

It can be developed for virtual reality devices (which have great potential to change the way users interact with products), for more traditional devices (desktops/laptops) and for mobile devices (with the integration of augmented reality technology).


The interactive presentation can be used both in demonstrations for customers and in the development/design of projects or products.

Benefits of virtual interactive presentation

Interactive Presentations offer new possibilities to present your products, creating a collaborative virtual environment that allows customers and/or collaborators to explore, visualize and interact with  the product wherever they are.

When you think about product development, three-dimensional technology allows for quick design changes, facilitating test application and without the need for a real prototype. This reduces development time and costs, increasing effectiveness in bringing a product to market.

From a marketing and sales point of view, the possibility of virtual interaction shortens distances, generates data, and brings the customer closer to the product. You can allow the customer to view and customize your product the way they prefer. With augmented reality tools, the customer can visualize how the product looks in their home or office. This enables interaction with the product and raises customer emotional engagement, increasing the chances of a sale.

The Virtual Interactive Presentation also enables product testing before the product is manufactured, generating valuable data in its design phase.

In short, Virtual Interactive Presentation creates an immersive collaboration environment where it is possible to observe details with precision, test options with flexibility and make decisions in a more agile and assertive way.


It is a valuable tool for companies that have products with high levels of customization.

Effectiveness of virtual interactive presentation

The Virtual Interactive Presentation is used in various sectors, including the automotive and construction industries, retail, and education services. Some practical results are:

  • 60-65% reduction in the number of design issues (Nvidia report)

  • 37% decrease in time to launch of the product (Embraer)

  • Customer retention - people remember 20% of what they hear, 30% of what they see and 90% of what they do or experience

  • 85% remember their VR experience and link it to a specific event

  • 27% are more emotionally engaged and 34% are emotionally engaged for longer periods with VR content

  • Eliminates cost with product photography

  • Physical stores that offer an interactive product presentation can increase their qualified leads by 48% 

  • Buyers are 44% more likely to add an item and 27% more likely to place an order after interacting with the product in 3D


Different sectors and industries are using virtual interactive presentations to improve their design processes, to engage collaborators, accelerate decision-making processes, and to fascinate customers with new possibilities for interaction. Below, we have some sectors where virtual interactive presentations are being used in a tangible way:

  • Retail

  • Construction

  • Automotive

  • Mining

  • Healthcare

  • Manufacturing industries


*VisibleBits non-proprietary illustrative case



The first step in the process is to clearly define the purpose and desired results of the interactive presentation. The assembly of the virtual strategy aims to ensure the relevance of the experience.

In the case of the Virtual Interactive Presentation, the following should be considered:

  • Goals and objectives

  • Number of assets to be modeled

  • Level of graphic details

  • Level of scheduled actions

  • Devices and software that meet the organization's needs


Technical development is when we do all the 3D modeling of the assets that will be part of the application. Once the modeling step is over, we start programming the actions. We program the actions that will be performed within the application, such as interactive menus, user navigation, animations, among others, from the objectives outlined in the virtual strategy and relevance stage.


The design and art phase is when we program the shaders (real-time behavior of materials), choose materials, test lighting types and introduce audio elements. This phase is sensitive for the application because, for the immersion experience to be successful, elements realism (polishing, porosity, anisotropy, reflections, etc.) and data processing speed are required. This ensures that movements within the virtual space happen instantly, just like in the real world.


The last phase of our methodology is thoroughness. This is when we carefully analyze all the work already developed with the objective of optimizing the application, mapping possible problems and improving the programming. Attention to detail is intrinsic to VisibleBits and aims to ensure the relevance of the final experience.


The Virtual Interactive Presentation can bring numerous benefits to companies, helping them in their marketing and sales, product development, and communication processes.

From a product development point of view, it reduces development costs and increases effectiveness in bringing a product to market.

From a marketing and sales point of view, the possibility of virtual interaction shortens distances, generates data, and brings the customer closer to the product. This generates an increase in the customer's emotional engagement with the product, thus increasing the chances of sale.

If you are interested in presenting your products in an interactive way, please feel free to contact VisibleBits via email

To stay up to date on market trends, practical applications and industry data, subscribe to our newsletter, follow our Visible Radar blog and on our social media.



Visit our blog

Stay up to date with news and trends in the world of Virtual Reality, Metaverse, Digital Twins, among other topics in our VISIBLERADAR

bottom of page