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CASE
CANTUÁ KITCHEN

SOLUTION

APPLICATION

3D Software
CLIENT

Cantuá
YEAR

2019
DEVICE

Desktop and Laptop

VIRTUAL STRATEGY AND RELEVANCE

Interactive virtual environment

The virtual strategy of the 3d Software for Cantuá Ideias em Perspectiva was designed with the goal of providing the users possibilities of simulating interior design options.

We then decided to develop a three-dimensional interactive application that would work as a virtual environment where users could test and simulate, in real time, a variety of furniture, finishes and textures.

 

The application was developed for desktops and laptops because we needed the greater graphical processing power of the devices to obtain the level of realism that the experience required.

Kitchen Unreal Render
Kitchen Unreal Render

TECHNICAL DEVELOPMENT

Modeling assets and programming actions

The first step in technical development is the 3D modeling of the assets that will be part of the application.

 

For this application, we first modeled the base model. Then we modeled and optimized a variety of objects and included a mix of finishing materials. The objective was to allow the users to experience in real time different ways of composing and decorating the space, simulating different types of furniture and finishing.

Once the modeling step is over, we start programming the actions. We program the actions that will be performed within the application, such as interactive menus, user navigation, animations, among others, from the objectives outlined in the virtual strategy and relevance stage.

In the case of the 3d Software for the Cantuá Kitchen, we added a gamified menu, so the user could use keyboard arrows and mouse buttons to navigate and execute their actions.

DESIGN AND ART

Applying materials, lighting and audio

The design and art phase is when we program shaders, choose materials, test lighting types, and introduce audio elements.

 

This application was intended to present an architectural space and products. Because of that, the graphic quality of the experience was a sensitive point. Since the 3d Software was being developed for desktops and laptops, this would allow us to use GPU (graphics processing unit) resources to achieve superior graphics quality without compromising the frame per second (FPS) rate - responsible for the fluidity of movement in the virtual environment.

In this case, architecture and decoration would be the protagonists, so it was important to pay special attention to details that would amplify the quality of the experience. We tested various types of lighting, experimented with color temperatures and studied interactions between natural and artificial light, seeking to enhance the level of detail and provide a better simulation of textures and materials.

 

The intention was to create an environment that functioned as a virtual showroom. In addition to the architecture, the composition of the space was also something that we gave a lot of attention to, choosing with care the types of landscaping and decoration items to generate a sense of comfort and realism.

THOROUGHNESS

Graphic improvement and programming refinement.

The last phase of our methodology is thoroughness. This is when we carefully analyze all the work already developed with the objective of optimizing the application, mapping possible problems and improving the programming to ensure the relevance of the final experience.

We refined this application to guarantee the intuitiveness of executing the commands and the quality of the architectural details. To increase the realism of the experience, we added subtle elements that make a difference, such as the light on the water dispenser in the fridge.

Attention to detail is something that is intrinsic to VisibleBits. We evaluate from the initial purpose which points will make a difference in the relevance and value of the experience.

RESULTS

The objective of enabling the user to simulate design ideas and possibilities within a virtual environment was achieved.

 

At the end, we created an application where the user can experience the space, change furniture, turn on and off a light, simulate materials, observe textures and details up close, leaving her free to customize and explore the environment according to her personal preferences.

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